Objectives

Marketing Proposal for Selling Tickets and Attracting
Sponsors1. Digital Marketing CampaignTargeted Social Media Ads: Leverage platforms such as Facebook, LinkedIn, and Instagram to run targeted ads that appeal to business owners, entrepreneurs, and corporate leaders. Use Vusi Thembekwayo’s reputation and key quotes to drive interest.Email Marketing: Develop a robust email marketing campaign targeting corporate databases, alumni associations, and business networks. Include early bird promotions and group discounts for corporate teams.Influencer Marketing: Partner with business influencers and thought leaders in South Africa to amplify event awareness. Offer them free tickets in exchange for promotional posts.Event Website: Optimize the event website with clear CTAs, speaker highlights, ticket packages, and testimonials from past attendees of Vusi’s events. Include a countdown timer to build anticipation.2. Corporate PartnershipsBulk Ticket Discounts: Offer packages for corporates to purchase multiple tickets at discounted rates. Position this as a team-building and knowledge-sharing opportunity for executives.Sponsor Engagement: Encourage companies to become involved through sponsorship, highlighting the unique networking opportunities and exposure they’ll receive. Host an exclusive sponsors-only networking session during the event.Direct Outreach to Companies: Engage directly with HR or marketing teams at major corporations in Durban and Johannesburg, offering packages that combine brand visibility with learning opportunities for their teams.